Cachet Targets Gen X Buyers With Design-Oriented Condos
A new generation of Arizona homebuyers have a different set of priorities in mind when selecting a new home. Location remains the No. 1 factor, but the HGTV generation is increasingly seeking homes that are not only architecturally unique but also stylishly designed leading a number of Valley developers to make Elle Decor-worthy interior design and planning an integral part of new developments. Pioneering this trend is Cachet Homes, Arizona’s leading luxury homebuilder, which has implemented a trendy yet timeless design scheme into their latest condominium offering in the North Scottsdale area, Monterey Ridge.
“Today’s Gen X and Y consumers are incredibly savvy homebuyers who want dynamic stylish living spaces with premium finishes,” said Matt Cody, CEO of Cachet Homes. “At Monterey Ridge, we collaborated with the best local design and architecture talent to create luxurious, convenient and modern homes that this demographic is proud to entertain in and call home,” he said.
Developing for the next generation isn’t just making sure living spaces are Instagram-ready with the latest design trends. With so much pent up demand in the market, condominium buyers are ready to buy- but they’re selective. From grand entryways to separate wings for entertaining and sleeping, artistic design touches and subtle mood lighting, Monterey Ridge showcases some of the most unique property specifications on the market with 144 single-level condominiums ranging from 1,091 to 1,870 square feet.
“It all comes down to lifestyle,” Cody said. “The Pinterest generation leads a completely curated lifestyle – from their clothes, to their cars, to their gadgets and now to where they live, everything must be representative of who they are and who they want to be,” he said. “With hundreds of award-winning restaurants, thousands of acres of desert preserve offering unmatched sports and recreation, countless holes of nationally-ranked golf, dozens of premier luxury shopping destinations, a number of world’s most-renowned healthcare facilities, instant access to the 101 and 51 freeways and the Scottsdale Airport, Monterey Ridge delivers what this emerging buyer market has been waiting for – convenient, stylish and affordable living with a prestigious address,” Cody said. Being in the heart of the Scottsdale Airpark, a Valley employment epicenter offering thousands of high-paying jobs for upwardly mobile young adults, Monterey Ridge aims to be a smart investment for savvy homebuyers.
For developers looking to cater to the growing Gen X and Y consumer base, finding out what they want isn’t difficult. From social media sites to message boards to comment pages on popular home and design reality TV shows, this is a consumer base that readily broadcasts their wants and needs and likes and dislikes when it comes to designing their dream home.
“The American dream has evolved over the last several generations,” explains Cody. “It’s not the house with the white picket fence these buyers want anymore. They want low maintenance, stylish and move-in ready homes that are primed to host an impromptu cocktail party or self-sustaining enough that the owners can have a weekend away at a moment’s notice,” he said.
“As we developed the latest phases of the project that are now for sale, we looked closely at the fast-paced lifestyle this demographic leads and created spaces designed to cater to their needs,” he said.
Many of the luxuries buyers would expect in a $300K home come standard at Monterey Ridge including slab granite counters, maple cabinets, upgraded flooring, 9.5-foot ceilings, gas ranges, and private terraces and a two-car garage that is connected to the building and accessed via elevator.
Because of this extensive research, planning and out-of-the-box development strategy, Monterey Ridge is attracting a varied North Scottsdale demographic including young professionals, busy executives and empty nesters who are all attracted to the opportunity to live an easy luxury lifestyle in the heart of the bustling North Scottsdale area.
“It’s an exciting time to be a developer in the Phoenix-metropolitan area,” Cody said. “The development game has completely changed, and we’re thrilled to have the opportunity to help pave the way,” he said.
For more information about Cachet Homes and Monterey Ridge or to schedule an interview with Founder and President Matt Cody, contact Melissa Rein.
Article written: 17 Jun, 2015