Cachet Commitment to Customers
by Troy Fluegel
It is no secret that the nation is experiencing a downturn in the housing market. Cachet Homes is no exception and we too are feeling the effects of a sluggish market. However, instead of feeling sorry for ourselves, we have chosen to take a path that will lead us into the next phase of the downturn, which is the rebirth of the housing market in the metropolitan Phoenix area. We are using this time to reflect on past processes and procedures and focus on how we can make the home buying experience a more pleasant one for our customers.
The customer is the foundation for all business whether it is in the homebuilding industry or any other. Too often, companies lose sight of this fact and focus on the operations of the company and forget the customers who have provided them the opportunity to continue doing business, even in the slow times. Cachet Homes has chosen to use this time wisely and we are spending an enormous amount of energy learning from the people who chose us to build them a home. The time and energy expended is all in an effort to improve the experience of the people who will be selecting us to build their homes in the future.
What is important to the new home buyer? Is our buying process cumbersome? Are the homes we build designed to be efficient? Do our homes provide a sense of value? Does our reputation give customers confidence? Are our buyers kept informed during the building process? Does our Customer Service meet their expectations? 
These are just a few questions that we are asking ourselves on our quest for improvement. The answers are never black and white and they will never meet the needs of all buyers all of the time. However, by taking an introspective look at our operations and being honest with ourselves we can move into the future knowing that we are doing our best to provide our customers with the best product possible in the best neighborhoods available with the value that they expect.
The entire staff of Cachet Homes is committed to providing our customers the best experience possible. If we continue to evaluate and refine our processes, positive change is inevitable. Change is never easy, but keeping the commitment to our customer's needs on the forefront of every staff member's mind will help us achieve our goal of providing a pleasurable experience for all.